Ganizo Magazine | November 2020 | The Waterhole Theory
- Written by Cabanga Magazines
- Published in Magazines
Social Media is hunting ground for brands and businesses, to get unsuspecting consumers for the consumption of their goods and service – a waterhole. The Waterhole Theory dictates that social media has brought people into what are called Waterholes, as in where internet consumers spend more time socialising online regardless the gadget in use.